top of page
Aishalah Foster is a Toronto-based digital marketer who focuses on digital strategy and branding. She can be reached here.
Kijiji Canada
↳ Newcomer Campaign
↳ Digital Advertising (Canada's Marketplace)
↳ Social Media
At Kijiji Canada, I worked on a mix of marketing projects, from developing campaign strategies and creating digital ads to producing social media content. My work focused on connecting with different audiences, promoting new features, and finding creative ways to showcase what Kijiji has to offer.
Newcomer Campaign
Developed the strategy and creative direction for a campaign positioning Kijiji as a trusted, affordable marketplace for newcomers to Canada. Analyzed market research, audience insights, and top-performing marketplace categories to inform campaign messaging and visuals. Created the campaign slogan, selected imagery, and designed assets including a landing page banner, digital ads, postcard, and brochure.
Digital Advertising (Canada's Marketplace)
A series of digital banner ads in response to growing trade and tariff tensions, positioning Kijiji as a Canadian marketplace that supports local communities. The creative strategy tapped into Canadian pride and the growing interest in buying locally, using playful messaging and Canadian imagery to connect with consumers. The concept reinforced Kijiji's brand identity while highlighting the value of keeping purchases within the Canadian economy.
Social Media
Created short-form social media videos promoting Kijiji's newly launched features. The content focused on building awareness and educating users with easy-to-follow demonstrations to help Canadians make more informed buying decisions.
bottom of page