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Aishalah Foster is a Toronto-based digital marketer who focuses on digital strategy and branding. She can be reached here.
Paprika Theatre Festival
↳ Branding & Marketing
For the Paprika Theatre Festival, I developed a cohesive visual identity and created print and digital marketing materials to promote the festival. My work focused on capturing the festival's creative energy, building brand recognition, and connecting with audiences across different platforms.
Branding & Marketing
Developed a cohesive visual identity for Paprika Theatre Festival, inspired by the festival's theme, Intersections. Drawing from Toronto's streets, streetcars, and diverse communities, I incorporated directional signs, colourful illustrations, and urban photography to represent the different paths and stories that come together in the city. This concept was carried across the festival logo, posters, program, rack cards, social media assets, and other print and digital materials.
The festival's marketing efforts generated 17,000 Instagram impressions, 37,000 Facebook impressions, and contributed to a 47% increase in box office donations.
Source: Paprika Annual Report 2023
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