Aishalah Foster is a Toronto-based digital marketer who focuses on digital strategy and branding. She can be reached here.
East End Market
I developed a cohesive brand identity for East End Market, including logo design, visual branding, and messaging, rooted in customer research to align with the target audience’s values. I then crafted a friendly brand voice with messages like “Made with Love” and “Love, from the East End” to engage younger audiences who support small brands.
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Impact:​
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Attracted 3,065 visits through targeted branding strategies.
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Achieved a 1.4% conversion rate, converting interest into sales.
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Generated $723.02 in revenue from 42 orders.
Brand Assets
Designed a distinct and memorable logo, tagline “With Love, From the East End”, and cohesive colour scheme to reflect the shop’s warmth, and authenticity.
Other assets:
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Banners
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Thank-you Note
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Inserts
Evergreen Hospice: Logo
Before: The original logo featured a script font with delicate floral details, reflecting nature but lacking modernity and versatility for digital use.
After: The new design uses bold sans-serif typography to enhances brand recognition and align with Evergreen’s mission of care and transformation.
Paprika Theatre Festival
I was responsible for creating a cohesive branding suite that captured the festival’s vibrant energy while supporting its marketing goals. This included designing both print and digital assets for the event.
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Impact:
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Contributed to a 47% increase in box office donations through branding and targeted digital assets.
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Attracted 17K Instagram and 37K Facebook impressions, boosting audience engagement.
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Assets:
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Festival Program
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Poster
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Rack Card
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Social Media Assets
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Logo
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Branding Elements
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Edited Participant Headshots
