IMC | Aishalah Foster

Kijiji Canada

I contributed to Kijiji’s marketing strategy by developing and executing a content strategy across multiple platforms, including social media, paid ads, and print collateral.

Evergreen Hospice

I contributed to various standalone marketing initiatives. These projects spanned multiple channels, including social media, email, and print.

Impact:

A 362% increase in reach through effective social media strategies.
Increased account engagement by 7.8%
Boosted Facebook views by 18% and content interactions by 45%, driving higher visibility and engagement.
Launched email campaigns with a 44% open rate, significantly surpassing industry benchmarks.

Click here to see the email campaign.

Click here to see brochures and flyers.

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Pride at George Brown College

Campaign: Proud to be Pride

Objective: Boost awareness and engagement for GBC Pride events among students.

Target Audience: Social media-savvy GBC students 20–30 years old, non-binary, queer community and their allies seeking connection and safe spaces.

Message: GBC Pride is a joyful, inclusive, and safe environment where LGBTQ+ students and allies can connect, express themselves, and celebrate their identities.

Execution:

Real stories from LGBTQ+ students.
Online and offline inclusive events.
Digital media placements within a $10,000 budget.

Click here to see the creative brief.

Click here to see the full presentation.

Lululemon

Hypothetical Client Project

Campaign Goals:

Boost social media engagement by 23% in 6 months.
Increase upselling to current consumers by 5%.
Drive awareness of “Sun Block” through digital and in-store campaigns across Canada (English and French).

Target Audience: Active, health-conscious individuals who value sun safety and premium quality.

Product: Sun Block High-Rise UPF 50+ Recreation Tight 29” and Sun Block UPF 50+ Recreation Long-Sleeve Shirt.

UV Protection
Durability

Tactics: Digital promotions will span Instagram, TikTok, LinkedIn, and email, reinforcing Lululemon’s commitment to UV protection and performance.

Click here to see tactics.

Click here to see the creative brief.