Dollar Tree

Hypothetical Client Project

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We addressed Dollar Tree's two key challenges: low brand awareness and ineffective marketing strategies. Our recommendations were designed to align with Dollar Tree’s strengths and market opportunities, leveraging insights from competitive and SWOT analyses.

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Recommendations:​

• Collaborate with local DIY influencers and teachers.

• Geo-targeted ads.

• Engaging social media content, SEO, and targeted online advertising.

• Host in-store events and sponsor local initiatives.

• Partner with schools for promotions to increase community engagement.

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Based on our recommendations, we forecasted the following outcomes.

Ad Performance:

• Over 300,000 ad impressions tracked.

• Achieved a 25% increase in click-through rates.

Social Media Engagement:

• A 40% rise in follower growth on social media platforms.

• Significant boost in content reach and engagement metrics.

In-Store Metrics:

• A 15% increase in foot traffic during in-store events.

• 5% increase in sales on event days.

Customer Feedback & Loyalty:

• A 30% increase in repeat purchases.

• High satisfaction levels were reported for personalized experiences and community-driven efforts.

Community Engagement:

• Reached 200,000 potential customers through geo-targeted ads and local events.